A Tale of two customer bases: Amazon and Ebay

Fascinating behind-the-scenes look at the differences between these two popular retail platforms.

A Tale of two customer bases: Amazon and Ebay:

My company is four years old this week, and while we do have our own web site where we sell from, we need to be on Amazon and Ebay as well to make sure we get the largest audience possible for our products. Going through the data over the last year, and over the last four years some interesting if trivial data points are showing up in terms of how successful someone can be on someone else’s system. Admitted there is no way I could spend the money on advertising to reach 88 million visitors a month like Ebay or Amazon, what is interesting though is the customer behavior exhibited by buyers on both of these systems…

(Via CloudAve)

Speak Your Mind